Edge of Eden Music Festival

The inaugural Edge of Eden Music Festival in Santa Cruz, California needed a full branding package when their graphic designer left the job after creating the festival logo. Working with the supplied files, I refined the existing mark, expanded upon it to develop a 2nd alternate logo, developed the print advertising & flier campaign, created web banners for multiple online outlets, spearheaded a promotional Instagram campaign, and designed the festival merchandise and commemorative poster collection.